Thus, predicting what AWS might introduce at re:Invent has become less interesting as it’s grown more predictable by annually providing more of the same. If you posit that serverless is fundamentally a packaging of a cloud product with management automation, my re:Invent predictions from early November were spot on. Whereas serverless versions of databases and analytics products simplify cloud operations, graphical and no-code UIs - another theme at re:Invent - streamline and enrich cloud usage by reducing complexity, visually exposing options and guiding non-experts through unfamiliar jargon and technology. In the nouveau version of serverless, cloud operators like AWS handle details like resource sizing, configuration, placement and deployment while customers focus on their usage.
#Reinvent 2021 keynote software
Hence, a major theme at re:Invent is "serverless," today's buzzword for managed software platform - many of which are still called PaaS and not to be confused with the initial category of serverless functions - that insulate users from many details of infrastructure provisioning and management. Now spanning the cloud landscape like the Colossus of Rhodes, AWS seemingly had nowhere else to go but up, as in abstraction layers, by packaging and automating infrastructure products into managed platforms and adding business and developer applications. After a virtual-only interregnum last year, AWS resumed a live-plus-virtual format this year, with much anticipation over what new CEO Adam Selipsky's would deliver in his first keynote.ĪWS spent much of the last two pivoting from its long-held belief in the primacy of centralized hyperscale shared cloud services to embrace hybrid and remote (edge) infrastructure.
Having defined the categories of cloud compute, storage, networking and database services, recent years have seen AWS expand into every corner of IT services including AI/ML applications, development tools, infrastructure management, security automation and data analytics. The bane of every successful company, athlete or artist harkens back to the vaudevillian phrase, "What do you do for an encore?" A company like AWS that pioneered cloud infrastructure services and still dominates the market, despite many big-name competitors, forces itself to answer that question every year at its widely-anticipated re:Invent conference.
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